While reading Tom and David Kelley’s book – Creative Confidence – I came upon Design for Delight. D4D (Design for Delight) is the brainchild of Intuit’s Kaaren Hansen. D4D involves “evoking positive emotion by going beyond customer expectations in delivering ease and benefit so people buy more and tell others about the experience.” (p. 176)
As I read, I immediately thought – OH!!! T4D! How fabulous would that be?
T4D … Teach for DELIGHT!
It’s an interesting twist isn’t it? Not teach for meaning. Not teach for skills. Not teach for understanding. Not teach for learning.Teach for delight!!! Cool, creative and fabulous, right?!?!!!
Now, before our educator heads explode, let me reiterate – for something to be truly creative it must be useful and appropriate. Meaning, understanding and skills are essential parts of teaching and learning. Therefore, they remain an integral part of my vision of T4D. So, let’s revisit. T4D is cool, creative and fabulous, right?!!!
Think about it. What if our focus, as educators, was delight? What if our goal and intention was for all constituents to experience delight in the learning/teaching journey. Wouldn’t that be amazing?
Delighted students would engage, think and learn more deeply. They would discover the pleasure and satisfaction of learning, questioning, experimenting and even struggling. Hopefully they would seek to know and understand far beyond our classrooms. Delighted parents, might partner, more fully, in their children’s learning. And we, delighted educators, could, breathe, smile, and engage in the process of learning and teaching with increased fervor and purpose.
AND WE WOULD ALL BE DELIGHTED!!!
Yes, I know, I’m yelling, lol. I’m yelling because T4D is a concept I’d like everyone to hear and embrace!
T4D. Increase the joy, and deep learning. Teach for Delight!
Creative Confidence: Unleashing The Creative Potential Within Us All by Tom Kelley and David Kelley, 2013, Crown Business Publishing